SEO reports often prioritize metrics that look nice in a table but don’t pro hungary mobile database vide adequate information. This could include page or domain authority and similar indicators.
However, these are third-party metrics that work with computational estimates of the website’s possible future ranking in the eyes of search engines. As such, they can never be 100% accurate and only provide a message that the website is doing well and improving over time.
SEO experts can use the data to get an idea of how successfully a project is building authority, but don’t highlight it in your report to clients or managers. If advertisers don’t understand the importance of these metrics, they may think that improving them is the goal of SEO. And that’s not the case.
You want to achieve the highest possible organic traffic and the best possible conversion rate, leading to return on investment and advertising profit. This has nothing to do with the authority of the page.
So which metrics should you use for the report?
As mentioned earlier, the choice of SEO performance metric singapore data s depends on the purpose of the report and what the recipient wants to know. It doesn’t hurt to ask the client in advance what specific questions the report should answer.
In any case, the document should relate to the original business or mark jason halal marketing manager, national outings eting objectives and inform whether these tasks are being fulfilled.
Let’s say you need to increase sales of non-slip pet bowls in a pet e-shop. You can include these relevant metrics in your SEO report:
- total website traffic,
- organic traffic on these sites,
- total and organic conversions,
- total and organic sales,
- bounce rate,
- traffic volume from organic SERPs.
Thanks to such a report, you will gradually find out if your SEO is really helping to increase sales of non-slip bowls.
How to get organic performance reports
This type of report is designed to provide ongoing information on the SEO performance of websites, giving clients a clear picture of the source and changes in organic traffic over time.
The statement should make it clear whether business, marketing and SEO goals are being met and, in addition to the organic search channel itself, it should also address relationships to other channels.
This allows you to identify patterns or trends and track the impact of SEO activities on organic traffic.
Metrics suitable for inclusion
You can include the following items in your metrics listing for organic performance reporting:
Total attendance
You can compare your total website visits to organic search traffic and see if organic traffic is decreasing while overall traffic is increasing, or vice versa. Overall traffic data also shows the popularity of your website depending on the season.
Distribution by channels
By distinguishing visits coming from different marketing channels, you can see how other channels are impacting your SEO. For example, when you launch new PPC ads online, you might be cannibalizing organic search traffic.
Meeting operational goals
By comparing the achievement of organic and other traffic goals, you will find out whether organic traffic is achieving above-average or below-average goal fulfillment compared to other channels. You will clearly see how positively your SEO activities are having an effect in accordance with the original plan.
Operation of individual pages
If you have pages with new content or a recent keyword update, add organic traffic metrics for them as well to get a detailed view of the success of your changes. Measure traffic over time, conversions, and other actions taken from these pages.
Landing page traffic
Landing pages are the pages that users land on from organic SERP searches. By measuring them, you can see which ones are driving the most organic traffic to your site. You can then identify pages that are not optimized but have the potential to increase overall traffic.
Revenue generated
Data on the profits achieved depending Beware of overvalued metrics without valueon the SEO activities performed is probably the most important statistic that your client or boss will be interested in. If you can boast about the revenue generated metric, do not hesitate to include it in the statement.