To drive engagement and conversions with LinkedIn Message Ads, it’s important to follow these best practices:
Identify a legitimate sender
The recipient you want to send your ad to must be a first-degree LinkedIn connection. You will need to send them a request through the platform, which they must approve.
How to do this? Click the “Add sender” button when creating an ad, ent singapore data er their name, select them, and click “Send request.”
The subject should be brief, relevant, and conversational.
LinkedIn recommends using keywords like:
- “exclusive invitation”;
- “opportunities”;
- “join us/me”.
In practice, we have encountered great success in using the “Join Us” link in subjects.
Make sure the sender identifies themselves
Introduce yourself to your recipients right at the beginning of your messa uruguay mobile database ge. Communicate a clear purpose that will resonate with your audience. Grab their attention and quickly tell them why they should continue reading your message.
Personalize your message by adding custom fields
If you add %First Name%, %Last Name%, %Company Name%, %Job Opportunities%, and/or %Industry%, these macros will dynamically insert the recipient’s first name, last name, company name, job title, and/or industry.
Keep message text under 500 characters
Although the maximum length of a single message is 1,500 characters, try dawn claymore vice president – marketing to write a message around 500 characters. Less is more in this case.
Test hyperlinks
LinkedIn says that adding a hyperlink to your message can increase clickthrough rate. However, our experience shows no noticeable difference. Test whether placing a hyperlink will give you more clickthrough rate.
Always test your message before publishing.
Before you create your ad, click “Save.” Before you review and run your ad, click the three dots next to your message ad. You’ll see the option to “Send a test message.” This will send the message to your LinkedIn messages. See how the message appears, including your additional fields.
Testing is really important! Once you change your ad status from “