This is because lead-gen micro-conversions (like form submissions) gene ukraine mobile database rally equate to people asking for help and don’t always reflect immediate or urgent purchase intent.
When you provide this kind of help and support to your customers, they feel reassured, and when they are ready to buy, you are at the top of their mind. And when the buyer is ready, the sale usually happens.
Creating better post-click and post-conversion experiences
Creating better post-click and post-conversion experiences is essential for e-commerce growth. While ads play a key role in customer acquisition, the real value of a brand lies in what happens after. Once a customer clicks and makes a purchase, strategies that increase order size, such as offering complementary products or personalized recommendations, can significantly increase shopping cart value. In addition, loyalty-building actions—such as thank-you notes, customer service, and special offers for returning customers—are important. These aspects not only increase revenue, but also create a lasting relationship with the customer, which e spam data spam datarages repeat purchases and long-term growth.
Sometimes you’ll send a click to a page with a product that’s out of stock – it kate healy vrealize air product marketing consultant happens. However, this shouldn’t be the rule and it shouldn’t be the end of the story.
Depending on the popularity of the product, the success of the ad creative, and how quickly you expect to restock, you may decide not to pause or otherwise interfere with a working setup.
In this case, a temporary banner explaining when the product will be back in stock is a proactive measure to ensure customers don’t feel cheated. You can also collect emails or phone numbers to notify prospects when the product is back in stock, and possibly direct them to explore products that other customers are interested in.
You should consider pausing ads for products that are not top sellers or items that you don’t know when they will be back in stock.
Use your first order to get feedback
Once a customer receives their first order, it’s a great time to get honest feedback (if you’re interested). Surveys can reveal important information, such as whether:
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Your product met expectations
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Your transport partner fulfills their part of the agreement
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Your packaging needs improvement
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By following up on feedback and asking customers for their input to improve your products or experience, you won’t come across as pressured into giving them more money before they can make a decision.
Use email to solidify lifetime value
E-commerce loves email marketing – and for good reason. The nature of selling physical products with profit margins means that you don’t always get your acquisition costs back with the first order. Subsequent sales – often of larger volumes or more expensive products – are where brands generate profit.
Email marketing is a great way to deliver follow-up offers tailored to an individual’s preferences and shopping habits. You can reach dozens, hundreds, or even thousands of similar customers while making each one feel like the offer was created just for them.
And the more successful these emails are, the more data you’ll collect, so the next round of emails can be even more personalized.
Proper bidding timing
One of the fastest ways e-commerce stores increase customer lifetime value is through greed.
Offering a coupon right after someone places their first order is a classic example of not extending your offer. Your customers haven’t had a chance to decide if they’re happy with the first thing they buy from you, so it comes across as arrogant. Psychologically, it also makes the customer feel like you’ve been holding something back, making them less likely to do business with you again.
The value of investing in the post-click experience
Automating PPC advertising platforms means that each of your competitors has access to the same technology stack and strategies as you when it comes to what’s happening in the advertising account.
Differentiating yourself in the market is not just about the PPC ads themselves , but what happens after the click – on your landing pages and other customer touchpoints. This is where it’s important to invest time, technology and effort to take advantage of the following benefits:
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Improving conversion rates – optimizing your page and user experience can significantly increase conversions.
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Maximizing customer lifetime value – retaining a customer means higher revenue in the long term.
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Building buyer trust – building trust in your brand or business leads to better loyalty.
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Getting a chance to upsell – after a positive first experience, it is easier to offer customers additional products or services.
Ignoring these steps and avoiding investment can lead to stagnation. Conversely, if you can create a great post-click experience, it will become