Email newsletters still remain one of the Automation of email most popular ways of communicating with the audience.
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And CRM provides the necessary tools for effective management of marketing campaigns
Among them:
- creation, automation and personalization vp safety email lists of email newsletters based on customer and lead data;
- tracking campaign results, i.e. key performance metrics: email openings, link clicks, conversions, and other user actions that are important for studying.
For example, this is what sending messages through the “CRM robots” entity looks like:
Image from the author’s archive
And through the essence of “CRM Marketing”:
Image from the author’s archive
All this together allows you to improve depending on the product and purchas targeting, increase the conversion of leads into customers and optimize your marketing budget.
Analysis of the situation and improvement of lead generation
It is difficult to make informed management decisions and predict the development of a company without having up-to-date information about its performance.
CRM systems allow you to receive data caseno data in real time, quickly study it and use it to optimize your promotion as effectively as possible.
To evaluate the effectiveness of a marketing campaign not approximately, but for sure, use CRM for:
Moreover, CRM systems have the ability to integrate with various platforms and services that allow you to pump up and strengthen lead generation (for example, Yandex Direct), social networks, email marketing systems (Mailchimp, Unisender and others) and other tools.
Experience shows that such integration allows you to automate the transfer of data on leads and clients, synchronize information between different platforms and improve interaction between marketing and sales departments.
As a result, you can not only manage marketing campaigns, but also improve the quality of lead generation, which will have a positive effect on sales.