We, Kompleto, when launching advertising Algorithm for preparing for Clients of promotion in TG Ads, adhere to the following step-by-step media planning algorithm, and we also recommend using it.
Step 1. Project analysis.
Determine what topic of the platform it belongs to, what is the current situation on the market, what are the CPM indicators and how much training directors email lists coverage can be obtain on this topic, where is it better to direct traffic (to the Client’s channel, to the chat bot or to the site). If the project belongs to several topics, the average value is calculat.
Step 2: Collect channel examples.
These may be channels of competitors, potential buyers, direct or related topics.
Step 3. Identifying suitable topics.
Targeting by topics and interests covers what makes an app popular? a wide audience, so it is necessary to limit the range of suitable ones.
This can be done through Yandex Metrica – Reports – Audience – Long-term interests. To determine long-term interests, segmentation is used by achieving goals (for example, leaving requests or visiting a landing page).
Example of defining interests:
Step 4. Taking into account the Euro exchange rate on the day of settlement, calculating VAT and platform commissions.
Step 5. Consider synergies and interactions with other advertising tools.
As a result, you receive the budget necessary to achieve goals and KPIs.
Tips for using the tool
- TG Ads is a tool that will show high executive list efficiency in combination with other channels. Do not miss this opportunity;
- To understand which channels to target, they need to be clustered;
- You need to create high-quality content that attracts attention and corresponds to the interests of the audience, without violating the rules of the site;
Useful material:Promotion in Telegram: How to Communicate with the Audience and Increase Your Popularity
- test hypotheses, USPs and creative ideas;
- explore and use new platform features.
In this case, TG Ads will bring you potential customers, not losses.
As in one of our cases:
In this case, a strategy was created for inexpensively attracting a loyal and active audience, which, by the way, also showed itself well on the Client’s second channel.
A systematic and comprehensive approach is important
As with other promotional tools, to maximize the effectiveness of targeted advertising, it is important to:
- clear strategy of action;
- systematicity;
- understanding your target audience;
- studying the possibilities of sites and testing different placement options;
- tracking algorithm changes and campaign optimization;
- scale up successful practices.
Use targeted advertising wisely and have a successful lead generation!