No matter how much the authors of courses on sales on marketplaces promise new sellers a million-dollar income, with the policy of “buy cheaper, sell more expensive” you will not achieve success on online platforms.
To get traffic to a product card and convert it into sales, you need to use both organic free promotion and set a budget for paid promotion.
Olga Bogdanova, head of the Completo Marketplace unit , spoke about the promotion methods available to sellers on Yandex Market and which of them are worth testing.
The Secret to Successful Ranking
No matter what budget you invest sales marketing directors, managers email lists in promotion, no matter how much you are willing to pay for more advantageous positions, marketplaces (not only Yandex Market) will not show the card to users if it does not meet the requirements and features of the site itself.
So, the position of the card in the search results is influenced by :
- price. It should be profitable and not lose to competitors, as well as the cost of goods on other resources;
- delivery time. The sites project communication plan give preference to those goods that will reach the buyers faster;
- match the search query;
- rating;
- product conversions and sales;
- number of reviews;
- participation in promotions;
- content rating.
If you take all these factors into account and optimize the card according to them, it will become truly “selling”, and you will be able to use incoming traffic to the maximum, enjoying high conversion rates.
Ways to promote on Yandex Market
Of course, Yandex Market tries not to lose whatsapp data to its competitors and offers sellers various promotion methods.
Sales Boost
The main type of advertising that Completo uses to promote Clients on this platform is sales boosting .
There are currently two options for such promotion: with payment for sales and with payment for impressions.
Our Team uses advertising campaigns with payment for sales. What does this mean?
You launch an advertising campaign, set the rate you are willing to pay when purchasing a product. When setting up an advertising campaign, you see recommended rates from Yandex Market and the share of impressions that the product can receive at this rate. The recommended rate for the maximum share of impressions is formed by YM algorithms taking into account the rates of sellers who are currently participating in the auction. If there is not enough data to calculate rates, YM will not show them.