You have a list of current, former or potential leads in your database, but when you are ready to send an important email campaign, you may wonder if you are sending the right information to meet your goals.
It’s time to create a strategy for customer database management! Read on to find out how to make the most of all that information.
CRM: Customer Database
It is common knowledge that every company has a database that bosnia and herzegovina phone number list they keep as a treasure. This is to be expected, since developing it is a job that requires effort and dedication. Having a solid and robust database is a great help in improving your recognition and reaching potential clients.
However, it is not just about gathering information, but also understanding how it is managed and administered in a way that delivers fruitful results. That is the goal of Customer Relationship Management, or better known as CRM .
With a CRM – and as its name suggests – you can manage interaction and communication with your customers, considerably improving your relationship with them.
Having a CRM and using it successfully and efficiently is a task that requires effort, work and patience, and it goes beyond being just a trend in the field of digital management. There is no magic formula, but you can review and follow the following five tips to get the most out of your tool.
“How you gather, manage and use information will determine whether you win or lose.”
Bill Gates
Tips for better customer database management
1. Choose the CRM that best suits your needs
What objectives do you want to achieve with the tool? Ask yourself why you want it, how you are going to use it, who in your organization is going to use it, and above all, determine what people also ask in 2020 data you really need to know about your customers.
Periodically assess whether the tool meets current needs and whether it truly adapts to your management interests within the organization.
There are options, depending on the purpose of use and the industries. The one that has currently achieved the most popularity is Hubspot , which is the leading growth platform, since it has been on a mission to make the world more Inbound since 2006. However, if you want to evaluate more options, there are also Salesforce or Zoho .
Hubspot is a software for content optimization, contact and prospect management, automation, marketing, sales, and other services that support the transformation of companies, so that they engage and delight all their customers.
2. Keep your CRM organized and up to date
A CRM allows us to have all the data stored in one place, which is why it is essential to have it organized and classified. Take the time to categorize the information you store and you will find it much easier to work with.
Likewise, keeping your CRM constantly updated seems obvious,singapore data but sometimes it is a task that we leave for “other days” and that we never finish executing. It is essential to periodically update the information of our clients or leads so that the use we make of our CRM is a real success.
3. Don’t forget to segment
If there is something we cannot forget when managing a CRM, it is precisely one of its “star” functionalities: the segmentation of contacts/customers. With the model of these data managers you can create different lists or segments in the database, match them with your buyer personas, or work on basic classification, such as age, demographics or birthday.
Segmenting well, according to your needs as a database management company, to focus on the interests of your clients, will help you plan and work better on personalization in your communications or commercial actions. In addition, in marketing campaigns, you will be able to send messages tailored to each audience, at the ideal time within the purchase decision cycle or according to the stage of the Flywheel in which they are.
With optimal segmentation and integration with your Buyer Personas in the CRM, the only guarantee is that you will be able to maximize the investment made.
4. Integrate CRM into your company’s overall strategy
Don’t make the mistake of getting a CRM because you “should have it,” and then using it with a small team of people working in the organization, without really knowing what it’s for.
The tool must be fully integrated into the company’s overall strategy, and all areas involved in commercial and marketing actions must have knowledge of it.
Take the time to train yourself and everyone who will be using the tool, so you can ensure that all the data imported into the CRM is appropriate and that everything is done correctly. Entering or managing information incorrectly will lead you to reach wrong conclusions.
Let’s not forget that proper data management helps us make better decisions.
5. Monitor the results
It sounds repetitive, but it is a key point in digital analytics: “what is not measured cannot be controlled.”
CRM helps us analyze and track all processes database management related to the client, but to know if we are really doing it correctly we must monitor all campaigns and analyze the results.
Measuring the impact of each campaign will help us to know if we are really working optimally with our CRM. Therefore, do not forget to periodically produce reports that will help us to know if the results obtained are satisfactory, and if not, to implement an action plan.