Once you’ve developed your buyer personas, you may need to update your marketing and sales cycles, known as the buyer journey . According to HubSpot, 95% of buyers choose a company that provides content at every step of their buyer journey . If you’re looking for information on what each stage of the buyer journey means, check out this guide .
One frustration that many customers
Experience is the disconnect between marketing and sales in terms of messaging, offers, and even timelines. In these cases, you shouldn’t raise customer expectations with marketing content, but rather change the sales funnel. Kapost reports that 65% of sales reps say they can’t find good content to send to prospects.
Playbooks and snippets can be developed together to create consistent architect database messaging, stay on brand, and always deliver on promises.
Playbooks: Playbooks allow you to build and access content in HubSpot such as scripts, battle cards, documents, etc.
Snippets
Snippets are predefined texts for writing emails. You no longer have to remember what messages and offers are on the table; build them with your marketing team and easily add them to your build customer loyalty with engaging email newsletters follow-up emails. Use the right personalization tokens and links to relevant content.
3. Lead Nurturing
Lead nurturing is a process through
Which you can better understand your prospects by sending them more and more relevant information to help them in their search and final decision. Lead nurturing must be timely, consistent and gambler data personalized . According to Annuitas, 47% more purchases are due to nurturing prospects.
Sales Hub lets your marketing department take control of sales email communications, so your agents can nurture leads with the right content . Plus, you can create tasks and queues so reps know what to do next, with built-in automation. Channels let you rotate leads, and if you’ve implemented a chatbot or live chat, Sales Hub gives you the ability to assign chats directly to sales managers.