As the largest network of digital marketing agencies, we have seen the impacts that COVID-19 has had on the companies we work with. To help them navigate these challenges, and to give back to our valued clients, a few months ago we created this webinar series called “ Ahead of the Curve .” This is a recap of our webinar on how to reimagine your customer conversations using the latest technologies hosted by Eric Cook from Michigan, USA.
Conversational marketing – current panorama
Even with technology out of the equation, the best way to boost your sales is t saudi arabia whatsapp number data hrough conversations with prospects and customers to get to know them, learn more about them, explore their most sensitive points and needs.
Instead of creating content to distribute to your base (asynchronous communication), the use of AI and chatbots offers you synchronous communication with your audience. Since Siri and Alexa “likes” have become a part of make sure that contact information everyday life, we could naturally. Rconclude that 90% of consumers. Dprefer messaging to communicate with businesses. The arrival of COVID-19 has increased this phenomenon even further.
Types of chatbots and how to start using them
There are three main types of chatbots:
Informational content. A simple version of a chatbot that uses data. From FAQs and your frontline support staff to answer questions in a conversational manner.
Transactional. These are more interactive chatbots. That take the consumer loan data through the sales process with payment authentication, notification tracking, etc. These interactions can even bypass a website and happen directly from a link within your social media marketing .
Cognitive . They are the most sophisticated since they learn over time.
With the support of your WSI consultant, explore this option based on your site’s features. In conjunction with Google Analytics, you’ll discover which visitors are searching for your site. Talk to your call center and sales reps. To find out the desired conversation flow, including instructions for speaking to a human.