Search engine optimization (SEO) is as broad as it is misunderstood. It is one of the most essential concepts driving digital marketing today and a must-know for marketers who want their business to succe online.
If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realiz that algorithms change frequently, and strategies that work for you one day can become almost meaningless the next. It’s enough to drive even the most level-head marketers to distraction.
What is SEO?
Still, some things never change when it comes to SEO, and those are the things we’re here to discuss. Because while you can never prict where SEO is head, you can make sure you’re an expert on the basics. On this page, you’ll get an switzerland whatsapp number data explanation on everything from why you ne to care about SEO to why your SEO efforts might not be working. Let’s get start.
Search engine optimization, or SEO, is the act of improving your web content to make it more favorable in the eyes of readers and search engines.
Your SEO strategy is the backbone of your digital presence – it’s what drives unleashing the power of b2b personalization traffic to your page. Alternatively, it may be what keeps traffic away. But as you probably already know, the nuances of your SEO success or failure are complicat.
Why is SEO important?
Consider this:
More than 70% of search traffic comes from organic internet searches, compar to only 30% from paid advertising (MarTech).
Generating traffic and leads is a top concern for businesses, with 66% of loan data marketers saying that improving SEO and increasing their organic presence is a top priority for inbound marketing (HubSpot).
Why is SEO important to you? The short answer is that potential customers have no chance of finding you in the vast cavern that is the Internet without it. If you run a business, your customers ne to know your URL and navigate directly to your website to contact you or make a purchase.
Up to 90% of all Internet traffic comes from search engines (HubSpot).
Search engines act as gatekeepers to the vast expanse of the Internet, helping people find what they’re researching. And while they’re smart, they’re not as smart as we want them to be. As a result, you ne to optimize your web content to help Google, Bing, and other search engines fill in the blanks. You have to carefully build content that appeals not only to your readers, but also to the gatekeepers who bring you closer to these Internet users.