Throughout April and May of this year, WSI hosted a series of free webinars to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you face in today’s business world. Once the series ended, WSI continued our mission to continue educating clients about digital marketing.
The questions you should ask
Here’s a quick recap, plus the recording, of the latest client webinar on data- philippines whatsapp number data driven ways to reach your ideal customers using digital advertising. This session was presented by WSI consultant and author of one of the chapters in WSI’s best-selling book, ” Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online ,” Gabor Markus.
Identifying your ideal customer and where to find them is a crucial factor in digital advertising. Start with a semi-fictional representation of your ideal customer based on data and your understanding of their motivations and challenges – a customer profile . This will help you deliver the right message to the right person at the right time.
What is the intent? When using Google, your ads should contain effective keywords to drive more traffic to your website.
Who are they? Do your users prefer Instagram, Facebook, or another social network ? The best choice for digital ads is Facebook, as it’s easy to find potential customers by targeting users who have similar common mistakes to avoid with personalized marketing interests, preferences, and professions to your ideal customer.
What do they do? LinkedIn stands out as the most popular platform for identifying your prospects’ work when comparing LinkedIn and Sponsored Updates.
Where are they? Track your leads and pinpoint their location by using loan data geotargeting and georeferencing tactics.
What are they saying? Twitter may not be as popular as Instagram and Facebook, but it has a unique factor that the other platforms don’t have. Statistics show that 500 million people visit Twitter every month without logging in.
Here are seven questions to help you prospect for potential customers using digital marketing advertising.
What are they watching? YouTube lets you choose when to show your ad: at the beginning of a video (pre-roll), in the middle, or as a display ad. With 49 billion users, the average person spends forty minutes watching YouTube content daily .
Where have they browsed? The secret weapon of remarketing is to make sure you immediately track the user with cookies once they visit your site. Once your potential customer leaves the site. Your ad appears on other sites and entices them to visit your site again.