As part of our ongoing webinar series on digital marketing strategies, we’ve assembled a panel of experts who provide insights and best practices related explicitly to lead generation and conversion rate optimization in the manufacturing field:
The “state of the union” in the industry
Neal Lappe: WSI Certified Agency and co-author of “Digital Minds: A Strategic Approach netherlands whatsapp number data to Connecting and Engaging with Your Customers Online”;
Marty Greif – WSI Partner, with over 25 years as a conversion expert;
Steve Condit: WSI certified agency with 30 years of marketing experience in the manufacturing sector.
You can watch the recording here, but check out our blog post for a summary of our discussion.
45% of manufacturers said they were unsure how many leads convert on their website.
Only 30% of marketers in the manufacturing industry feel they are using b2b marketing success depends on understanding buyer behavior their web and social content effectively.
40% of businesses say they have seen significant cost savings by using digital marketing to promote their products or services.
75% of manufacturers plan to use videos on their website.
What are the most common challenges and problems that manufacturing business owners experience?
Historically, manufacturing companies have relied on trade shows to attract loan data new business. Even after the pandemic, more of the buying process will happen online, and many decision makers have grown up in the internet age. Combine these two factors, and it’s no wonder that many buyers only engage with your sales force once they’ve made a decision.
Here are some marketing statistics in the manufacturing industry:
Many more sales are being made virtually. Just as business travel and face-to-face selling are declining, so is interest in printed material. Don’t think of your website as an online brochure – there’s so much more you can do. Proper digital marketing includes measuring your results and adjusting your output accordingly to get real economic value.