As part of our digital marketing webinar series, we had the pleasure of hosting Raakkel Simms, Head of Customer Success and Strategic Partnerships at PromoRepublic, a social media marketing company that helps brands connect with their local community and effectively manage their social media content strategies at scale. The webinar, Common Social Media Mistakes Every Business Should Avoid, is available to watch here .
Today’s consumers use social media throughout the entire purchasing process.
The COVID-19 attack brought with it a shift to selling online. Following this rapid malaysia whatsapp number data change in customer behavior, and despite the easing of quarantine restrictions, online sales grew by 7.4% in July compared to March.
Google leads in search preferences, but social media sites like Facebook and the most effective lead generation strategies Instagram are increasingly used by at least 50% of consumers to search for local businesses and 78% of local mobile searches result in an in-store purchase.
Social media mistakes companies often make and how to avoid them
1. Your company page does not have search functionality
This is an easy mistake to fix because all the platforms, tools, and fields are designed for you to make yours a proper and complete social site. Since social media is the second most searched term on Google, it is important to share key loan data information for you on your business pages so that consumers can navigate to you autonomously and easily. Include information such as:
Contact details,
Address and embedded location map,
Images, shipping options,
“Order Now” button.
2. Posting irrelevant content
These days, the first thing you need to do is reassure your customers by sharing your COVID-19 safety measures.
On top of that, make sure your posts are relevant, engaging, and well-designed. Maintain a visual balance between text, white space, and images. Branded graphics are especially important when sharing links. Use interactive content like polls and videos to encourage engagement.