Most leaders understand the importance of lead generation and the positive impact that sales derived from them have on the growth and success of the company. However, it is common to underestimate the power of your Brand and the fundamental role it plays in building brand awareness in your target market.
What is a brand and why is it important today?
The pandemic in recent years has taught us some useful things about the singapore whatsapp number data importance of having a purpose-driven brand. The explosive growth of e-commerce and online sales has offered more choice than ever for consumers. According to a research report from Razorfish , Gen Z consumers in particular are making purpose a core part of their purchasing decisions. 76% of them say that their preferred brands are those with a mission/purpose .
However, let’s not just focus on the Gen Z trend, as the research revealed that 62% of consumers surveyed across all ages said that brand values are important or very important to them when making purchasing decisions, and 40% said they actively seek out brand values and practices. Brand purpose (41%) also outweighed other benefits the most effective lead generation strategies such as innovation (32%) and discounts (26%) as a brand choice criterion.
But what exactly does all this mean? In today’s changing business environment, where AI is reshaping the way people engage with content and information, it is imperative for entrepreneurs and businesses to give special importance to their brand and the cmo email list messages it sends.
Your brand is like the beacon that makes your brand stand out from the competition , attracts customers to choose your products or services, and plays an essential role in the success of your company.
In the process of introducing your business to your desired audience, a well-designed brand not only captures their attention but also reinforces their trust in you and keeps their interest alive. Therefore, overlooking the importance of a strong brand on the bottom line could be detrimental to the business.
So let’s talk in more detail about some of the facets of purpose-driven businesses and how important (and why) purpose is.
A brand goes beyond a logo or a slogan (also known as an advertising tagline), and is an invaluable asset that helps tell the story behind the company. In addition, it transmits passion for its products or services and generates a connection with its employees, which will result in them feeling proud to work for the brand.