MUM can be translat into Polish as Multi-Task Unifi Model. It is an AI-bas technology. It was creat to help the algorithm understand complex queries. It can process information contain in text, audiovisual, or graphic materials.
For example, if you ask someone
How much it costs to travel by car from Warsaw to Berlin, you will get a complex answer that takes into account the distance, the cost of toll booths, the price of fuel, parking fees, and more.
Thanks to MUM, in the future Google will be able to answer such questions like a human would, taking into account many factors.
Of course, semantic SEO
Is not just about general description, but keywords are still important, so we ne to touch on LSI…
LSI words (latest semantic indexing keywords) and semantic SEO
LSI and semantic SEO are often confus with each other, but they are not the same.
Google makes it clear that LSI is an outdat technology
John Mueller once wrote: “There’s no such thing as LSI keywords — anyone who’s telling you otherwise is mistaken, sorry.”
LSI stands for Latent Semantic Indexing or Latent Semantic Analysis (LSA). It is a natural language technique that analyzes the relationships between terms in documents to create a relat set of concepts.
LSI is an old technology and Bill Slawski has already written about it .
However, LSI and synonyms may provide a certain advantage.
In fact, an article by a group of Google philippines email list researchers states that they use “words that frequently appear together” to understand the main topic of the article:
So if it does no harm and can help to some extent then why not.
Semantic SEO – Types
Within semantic SEO, there are several types of strategies:
Cluster Content : This involves creating groups health knowl ge sharing communities of relat content that form a logical thematic structure.
Natural Language Processing (NLP) : Uses advanc technologies to analyze the semantics of text and understand user intent.
Page Structure : This involves creating a agb directory clear and hierarchical page structure that facilitates understanding of the content subject matter.