That traditional plastic cards are the most acceptable option. 25 percent respondents would like to use mobile phone apps, and 23 percent would appreciate it if information about their discount could be appli by providing their name. 4 percent respondents express their opinion that it would be convenient if the discounts were ti to the bank card. He also mention that the mobile discount app is really convenient, but companies rarely have such a system. And still others mention that the best instant discount without leaving any data. P
eople still don’t want to give up their data. 3 loyalty cards 4
The fourth question aim to find out how people react to the QR code. It turn out that the QR code is completely unpopular and people hardly scan it. Even 73 percent respondents answer that they never scan a QR code when they see it in a store chinese overseas asia number data or cafe. 26 percent mention that they sometimes scan, and only one respondent not that they scan the QR code immiately after seeing it. 4 loyalty cards in 2017 in May In the study conduct by “MARKETING VALDYMAS”, the demographic data of the participants: Age 5 years old Gender 7 gender Residence 8 place of residence CONCLUSIONS Loyalty-discount cards influence the consumer’s purchase decision.
Having a company’s loyalty card makes the customer
More likely to shop at that organization. Consumers like it most when they get a one-time discount while shopping. They don’t like complicat you only need to recommend the messenger cumulative loyalty systems. Loyalty-discount cards are still one of the means to encourage purchases. Often, consumers don’t care what loyalty system is in place, the most important thing is that a discount is given. Which loyalty card is most suitable to offer to a customer depends on the product or service offer.
Respondents suggest:
When the product is ne often, apply a cumulative system, when the product is not ne often – a one-time discount. Then the customer will be satisfi. Traditional plastic cards are still acceptable to consumers. Although more and more bulk lead people want everything to be moderniz (mobile apps, databases inside the company), because plastic cards are inconvenient to use.