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email automation content, we’ll guide you through some of the more technical aspects of setting up and running email automations.
The beauty of marketing automation tools is that they don’t require technical skills to operate—most of them are “no code” tools that allow you to plug in content and manipulate various parameters for audience segmentation, testing, and delivery.
Here’s a basic step-by-step guide on how to implement an email marketing automation:
Most email automation platforms are masters of their craft—they have data on what works best, and they’re able to segment that customer data into email automation goals. You should be able to select a pre-built email automation flow from a goal library, which eliminates the need to start from scratch.
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Choose your trigger and flow filters
Every action has a reaction. the most direct output effect
Same goes for email automations, which are based on behavioral triggers. Here’s what you’ll likely be choosing from:List-triggered: People qualify to enter a list-trigger flow when they’re added to a specific list, like a welcome series.
Segment-trigger: People qualify to enter a segment-trigger flow when they’re add to a specific segment, like a “loyal customers” segment.
Metric-trigger: People qualify to enter a metric-triggered flow when they take a specific action, like placing an order.
Date property-trigger: People qualify to enter a date property-trigger flow based on dates in their personal profile, like a birthday.Add steps to a flow
After choosing behavioral triggers egypt data and flows, it’s time to match them with an action. Here’s what you’ll specify when you get to this stage:
Action: the specific task to perform, like sending an email or updating information on a profile
Timing: a time delay before the stated action, usually relative to another action associated with someone’s profile
Logic: usually expressed as an “if/then”; you can specify parameters that dictate whether or not an action is taken, to split your audience into segment lists
Email automation means you’re setting people up to move through flow steps sequentially, starting with the behavioral trigger and moving toward other steps.That means things can get complicate. When you’re sending multiple messages based on multiple behaviors.