First, know this: There’s a qatar whatsapp number data
lot of room for creativity with email automation throughout the customer journey.
What works for one brand may flop for another. You may find yours deviates from the basics—but it’s important to put a strong foundation in place.
“Get the fundamentals dialed in before attempting to build more advanced automations,” advises Ryan Turner, founder of Ecommerce Intelligence. “There are a lot of complex automations you can build, but focusing on the basics like your welcome email series, abandoned cart flow, and post-purchase sequence first is key.”
“Those are most often the biggest revenue drivers and you can go a long way with those campaigns alone,”
Welcome series emails
Welcome series emails dimensional digital scenarios such as consumption
are the first interaction your brand has with someone via email, most commonly after they sign up for your newsletter.
The purpose of your welcome series is to introduce people to your brand, educate them about your industry and products, and nudge them toward taking an action (like buying!).
Automated welcome emails perform at 4x the click rate and 23x the conversion rate of non-automated email campaigns, according to Klaviyo benchmarks.
The 4 most common types of welcome emails in an email automation campaign are:
- Brand story: Your goal here is to share your mission and values to build trust.
- Thank you: Your goal here is to show appreciation to create future goodwill.
- Conversion: Your goal here is to encourage action to convert new subscribers to new customers.
- Getting started: Your goal here is to familiarize email subscribers with your products to show how your brand adds value.
Abandoned cart email series
Abandoned cart egypt data emails are exactly what they sound like—they’re the email that goes out to someone who’s abandoned their online cart after placing an item in it.
Abandoned cart email flows generate average revenue of $3.58 per recipient—the highest across all email automation campaigns and flows, according to Klaviyo benchmarks.
The main goal of an abandoned cart email is to encourage the cart abandoner to complete their purchase. But here, we’ll break down an alternative—and often overlooked—approach from Uncommon James:
Uncommon James’ abandoned cart email is thoughtful because they put themselves in the shoes of their audience. When we break down their line of thinking, it looks something like this:
- The customer didn’t decide to purchase the item.
- Uncommon James’ offers products that are similar to each other, but with some distinct differences.
- The customer may feel confused about what they want.
- Uncommon James sends them a list of product recommendations based on the item the shopper added to their cart.