We recently wrote about how to avoid. How to Choose the Most Effective making a mistake when choosing a social network for B2B .
Today we continue the topic – colleagues from. A Kokoc.com tell us how to properly distribute content and choose external . A platforms with maximum efficiency, and not just for show.
Why does business need content distribution?
Content distribution is, simply put, its finance directors email lists distribution on the . A Internet across various platforms.
It’s not enough to write an article and publish it on your blog – you need to provide a link to it on social networks, post it on external platforms so that the target audience can see it.
For B2B companies, distribution is critical: business to business is not like selling pasta on sale. B2B has a long deal cycle, and during this cycle, you need to warm up the potential client in every possible way, demonstrate your expertise, and build loyalty. And content is best suited for these purposes!
If a client periodically sees the company’s content ai digital marketing is the process of using artificial intelligence in his information field, if he likes this content, he will inevitably become more loyal. This means that his information field needs to be filled, and this can be done by appearing on different platforms.
Why else is distribution neede?
- Increase brand awareness. Again, if you constantly “shine” in the information field, over time the target audience will begin to caseno data recognize you. One website is clearly not enough for this: all available distribution channels should be used – external platforms, social networks and media. And well-known brands always win over no-names.
- Increase reach. Everything is simple here too: the more channels your content is posted on.
Types of distribution platforms
Social networks
According to the AKAR rating , the following sites are considered the most promising in the Russian Federation in the second quarter of 2024.
Source
Promising — because you can not only post content there, but also create advertising campaigns and drive traffic to the site, do lead generation. Note that YouTube is still in the top, but it will probably drop its positions by the date of the next study.
Zen, VC.ru, Yagla and other blog platforms
Good trust platforms with huge traffic and coverage. Here you can post your content: articles, cases or news. You can register as a company or run a personal blog, or both – whichever is more convenient for you.
Profile sites, blogs, forums
These are narrow-niche platforms: the audience there is smaller, but it is all targeted.
Metallurgists can post on websites and forums for metallurgists, industrialists can post in media for industrialists, and doctors can post on resources for doctors.
You can find such channels by searching the Internet for the relevant request – for example, “real estate blogs”. Then contact the editorial office, find out the terms of placement and agree on distribution.