At each stage of the funnel, it is worth Email Marketing Tools using different tools. In practice, we have encountered companies that accumulate a customer base and. A simply launch mass mailings as much as possible and without segmentation.
Unfortunately, with such regular sending of mailings
Therefore, it is very important to . A organically vp maintenance email lists replenish the database through separate forms and tools. At the same time, within each tool, you can roughly understand at what stage of the sales funnel the client is.
At the stage of forming a need , of course
content marketing, seeding on third-party resources, etc. work first and foremost. But hypothetically, such a client can also come to a website or visit a blog where you offer, for example, to subscribe to a newsletter, take a quiz or download a lead magnet.
When searching for a solution , tools such as online/offline events (webinars, conferences) are used; these could also be affiliate valuable content can satisfy consumers programs, advertisements on social networks.
At the stage of studying and comparing options, it is important not to get out of the client’s field of vision, so it is worth giving as much benefit as possible, for example, lead magnets, providing a trial period, etc.
At the final selection stage , the client communicates with the sales department, but despite this, it is not worth interrupting communication with him via email. Support his confidence in the choice with expert useful materials and subsequently lead to long-term cooperation.
Try to study the client in as much detail as possible. Remember that the strategy should take into account the segmentation carried out and the developed CJM, but automation will help to simplify routine tasks.
Automation of routine and clear work algorithm
Automation is the key to success, the achievement of which depends on properly configured CRM marketing, the correct selection and configuration caseno data of various tools and their correct use depending on the client’s status, their interests, readiness to make a decision and involvement.
This is how a general strategy is formed that helps to build and maintain long-term relationships with clients.