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marketing strategies combine personalization, automation, segmentation, and mobile optimization—but what does that look like in action?
The following brands have successfully used their email marketing strategy to drive engagement, increase revenue, and build stronger customer relationships. From personalized product recommendations to well-timed re-engagement campaigns, these real-world examples showcase strategies that can help any B2C brand optimize its email marketing efforts.
Men’s streetwear brand Jordan Craig has an email list of 1.5 million subscribers—making a one-size-fits-all email marketing strategy impossible. The data-driven brand wanted to make better use of the overwhelming amount of customer data they had, so their messages could better reflect their interactions with those subscribers.
PangoBooks uses automated flows to retain more customers with personalized content
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marketplace PangoBooks knows the power of retention marketing. When they convert sellers to buyers and buyers to sellers, they create more customers who are constantly refreshing their book collections.
“There’s a lot of lifetime value to be gained in this industry, with this marketplace,” says Dan Orkin, CMO at PangoBooks. “Being really focused on retention makes sense.”
PangoBooks got to work on overhauling their email marketing strategy with 20 new personalized email automations in under a year. For example, if a seller has listed fewer than 5 books, they get a flow advising them to list more; if they list over 5, they get tips on optimizing their listings and storefront.
Fishwife boosts their omnichannel marketing strategy with their welcome flow and A/B testing
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seafood brand Fishwife appeared on Shark Tank, they knew they would need to prepare their email funnel for an influx of new subscribers. To maximize their appearance on the TV show, the brand refreshed their welcome flow to include:
- A plain-text note from CEO Becca Millstein, whom viewers knew from TV
- Product education for category newbies
- Last-chance messaging around their welcome discount
As the brand scaled, Fishwife A/B tested email layouts and experimented with different lengths, images, and button placements. For instance, Fishwife discovered that product launch emails perform best when they’re short, with in-depth details best left to product pages.