There’s no universal netherlands whatsapp number data
“right answer” to the type of welcome email series you should send. There’s only the right answer for your audience, which you’ll figure out through A/B testing and talking to your customers.
But if you need some inspiration, here are the 4 most common types of welcome emails:
1. The educational welcome email
A welcome email is an opportunity to educate a captive audience about your products and their value. While many brands use their welcome series as a chance to tell their brand story, proceed with caution.
Lindsey Arellano, director of email and SMS at Curio, thinks of it like this: “Brands could provide valuable content like exclusive tips or access to a helpful resource.
The offer welcome email
The first rule of optimizing your website in this way
welcome email flows is to send any offer you promised in exchange for a sign-up. This is how you build a foundation of trust with subscribers from the start.
If you don’t want to lead with a discount, that’s okay—your cost economics may not allow for it. But Christopher Maroney-Petitt, co-founder of Ecom Growers, recommends some experimentation with offers for “non-converters” further along in your welcome series, after you’ve already sent educational, tutorial-type emails.
“The best tactic I’ve implemented,” he says, “is an upgraded offer somewhere down in the welcome series flow. You do this if someone hasn’t converted already. That upgraded offer can be a better discount, free gift, giveaway entry, etc. If your other emails do a good job on educating, this upgrade will convert.”
The information-gathering welcome email
This type of welcome email egypt data is often overlooked, but it’s important for creating a more personalized brand experience in the long run. To give yourself the best opportunity for building long-lasting relationships with your subscribers, find out what they like and how often they want to hear from you.
Fishing brand Mystery Tackle Box gathers this information right away with their email sign-up form, but you can also use a double opt-in email to accomplish the same thing.
Here, Mystery Tackle Box promises to send subscribers “the email [they] want and nothing more,” asking whether they’re interested in the newsletter, promotions, or product updates. They also provide a lot of frequency options, so subscribers can control how often they receive emails.