Closely track your marketing performance
Even after finalizing your Now that you know how to create an effective digital marketing strategy digital marketing strategy and planning its deployment, your efforts will be in vain if you don’t track and analyze its performance.
One campaign is not enough namibia phone number library to promote your business, so it’s important to continually research what works and what doesn’t.
By doing this, you can invest more in a certain aspect of your advertising campaign and abandon those strategies that are not bringing much return.
For example, if you are using QR codes in your digital marketing campaigns, it is important to track the usage of QR codes with QR code analytics so you will know which parts of your campaigns are performing well.
Use digital marketing tools
To perform well at anything, you need the best tools for the job. When it comes to digital marketing, the best tools are those 7 reasons to create your site with wordpress that make the virtual part of your business more efficient and effective.
One very common but effective tool is video. According to a 2023 survey by Wistia, product videos accounted for 44% of respondents’ video viewing time. 43% of all video viewing was created that year.
With platforms like YouTube and TikTok, creating videos should be a part of any business owner’s digital marketing strategy.
Another digital marketing tool you can use is QR codes. They are a type of barcode that uses pixels instead of lines. This technology connects your customers to the digital side of your business, which should include your website and social media.
What makes QR codes saudi data a great tool is their effectiveness in lead generation and conversions. Several examples of digital marketing strategies utilize this tool because it is a convenient way to interact with your customers.
When a person sees a QR code on your ad, they just need to scan it with their smartphone to see what you are promoting.
Other types of digital marketing tools include:
- Content creation and management tools
- Social Media Management Tools
- Project Management Tools
- Customer Relationship Management (CRM) System
- Marketing Automation Tools
Examples of successful digital marketing strategies
Now that you know how to create an effective digital marketing strategy, it’s time to look at some examples of successful marketing campaigns!
Coinbase’s Super Bowl QR code ad
During the Super Bowl, cryptocurrency company Coinbase aired an ad to viewers that featured a QR code that bounced every time it touched the side of the screen.
Resembling the famous DVD logo screensaver, the QR code directs scanners to the company’s promotional website and offers a limited-time promotion of $15 worth of free Bitcoin to new users.
The ad was so successful that the sudden influx of visitors caused the servers to crash. Coinbase App Crashes If you believe in yourself, you can do anything.