The impact of SEO on website visibility
SEO directly affects the ranking of a website in the search the most common paid advertising models engine results page , and ranking affects website visibility. A kenya phone number library high-
ranking website is more likely to be discovered by potential customers, thereby bringing more traffic and further converting into sales.
2.2 Search Engine Marketing (SEM)
（1）What is search engine marketing?
Is an online marketing method that aims to increase the visibility of a website by purchasing advertising. These ads usually appear at the top or on the right side of the search engine results page.
In SEM, the most we are looking for a content specialist common paid advertising models are cost per click (CPC) and cost per thousand impressions (CPM).
CPM means that business sale lead advertisers need to pay every time the ad is displayed 1,000 times.
(2) The role of SEM in marketing
SEM can quickly increase website traffic and visibility.
SEM website advertising conversion rate analysis
2.3 Social Media Marketing
Social media has a huge user base, allowing
brands to interact directly with consumers.