When blogs first became popular a couple of decades ago, people subscribed to them via RSS feeds. Today, most users find blogs via search engines. It’s more about stumbling upon content that answers a consumer’s questions than it is about accurate mobile phone number list getting regular blog subscribers, although you certainly want that. Tips for Building a Keyword Strategy in Blogging .Learn more about effective blogging keyword strategy for your business.
The best way to help consumers stumble upon your content is to develop a keyword strategy for your blog. If you’ve read anything about SEO , you probably know the role keywords play in search engine optimization. But we’ll show you how to identify keywords and build dynamic, high-performing blogs around them.
How Does Keyword Strategy Change Blogging?
When you research keywords, you are actually researching the search engines’ questions. It’s not just a word, it’s a phrase take a closer look at what keyword analysis looks like or question. When you build your blogs around these queries, you are answering your customers’ questions before they even reach out to you.
In contrast, your previous blogs may have focused on topics you thought were important or shared personal experiences. While these types of blogs are often interesting to existing customers, they generally do little to attract new potential customers or alleviate their concerns about purchasing your products or services.
This doesn’t mean you should avoid all topics that aren’t related to customer questions. Sometimes these other types of content are great for getting attention on social media or encouraging email opens. Different blogs may use different strategies.
But a keyword strategy will help you find customers when they search for information related to what you have to offer.
How to find keywords?
You can start with free tools that aero leads will help you find keywords and questions related to those words. Start by entering your company’s main keyword into Google Keyword Planner under Discover New Keywords.
For example, if I start with a general term like “shoes,” Google will return results for Nike Air Force 1, Jordan 1, Nike Shoes, Sneakers, Ugg Slippers, and more. You can use these results to narrow your topic and learn more about how a shopper might search for your products.
Once you’ve selected a set of keywords that relate to your main offer, you can head to the Answer the Public section to understand what questions people might be asking related to your keywords.
For the broad term “shoes” you will get results like:
- What shoes to wear with mom jeans?
- When Shoes Hurt Your Feet
- What shoes are made in the USA?
- Why do shoes rub my heels?
- What shoes make you taller?
- How shoes should fit
- Can you wash shoes in a washing machine?
Do you see what a huge pool of blog content you can extract from a simple query related to your products and services?