- Deception : The purpose of ad hijacking is to trick users into kuwait mobile database clicking on an ad thinking it’s going to a brand’s website, but instead, they end up somewhere else. This can feel deceptive and a waste of time.
- Malware Exposure : In some cases, hijacked ads can lead to malicious websites containing malware. This software can steal personal information or harm your device.
- Waste of time : Users who expect to visit a brand’s website af arlene carl department head marketing research ter clicking on an ad will be disappointed if they end up on an irrelevant page. They will waste valuable time navigating away from the wrong website.
There are several preventative measures that can protect your brand from this type of fraud:
- Monitor PPC campaigns : Regularly monitor your PPC campaigns and check for suspicious changes in cost-per-click or conversions. Tools like Google Ads allow you to monitor competition and perform keyword analysis, which can help uncover abusive practices.
- Use protection tools : There are specialized tools for detecting ad hijacking activities, such as BrandVerity or Adthena, which monitor PPC campaigns, protect against redirects, and help detect fraud in affiliate programs.
- Legal Action : If you find that someone is using your brand to redirect singapore data users without permission, consult legal action. Ad hijacking may be considered trademark infringement.
- Setting up negative keywords : Adding negative keywords in PPC campaigns can prevent your competitors or scammers from using your ad campaigns to their advantage.
- Affiliate monitoring : Regularly review the performance of affiliate partners and their methods. If affiliate partners are generating suspiciously high profits, review their operations to make sure they are not being abused.
Prevent ad hijacking before it happens
Why wait for trouble? By being vigilant and monitoring your campaigns closely, you can take steps to detect and address ad hijacking attempts by partners.
1. Secure your brand identity:
- Trademark Protection : Register your trademarks and brand expressions to strengthen your legal position if you have to face hijackers.
- Brand Watch : Use brand monitoring tools to monitor online mentions, including search results. This will help you detect potential hijacking attempts early.
2. Manage your affiliate program:
- Clear partner agreements : Include acceptable practices in partner agreements. Prohibit partners from offering your brand terms or using misleading advertising copy.
- Performance Monitoring : Regularly monitor the performance of your affiliate program. Look for unusual increases in traffic or conversions from specific affiliates.
3. Paid Search Protection:
- Negative keywords : Use negative keywords to prevent your ads from showing on searches that include loanwords or variations of your brand name.
- Trademark Bidding : Consider trademark bidding on your brand keywords. This will ensure your ads appear prominently in search results, pushing hijacked ads down to lower positions.
4. Advanced protection solutions:
- Brand Protection: Explore advanced brand protection tools, such as Adthena Ad Hijacking Detection, part of the Brand Protection solution. These tools proactively detect hijacking attempts and provide detailed reports to help you take action.
5. Take action:
- Report copyright-infringing ads : Report all instances of ad hijacking to the relevant search engine platform.
- Terminate rogue partners : If you find that partner companies are engaging in ad hi