Google Ads API v18 introduces enhanced tools and features that give croatia mobile database advertisers more control over campaign optimization and performance tracking. Google recently launched version 18 of its Google Ads API,
which brings a number of innovative features and improvements aimed betsy chen marketing operations specialist at strengthening advertisers’ ability to optimize campaigns and track their performance. Key updates include the new “GenerateRecommendations” feature, which makes it easier to optimize budgets for Performance
Max and Search campaignw click and activity types for search ads, as well as a new service for linking accounts with creator videos, along with the new “content_criterion_view” for Display, Demand Gen, and Video c spam data gns, make this update a significant step forward for all Google Ads users.
Google rolls out AI-powered Performance Max campaign updates
Google recently announced major updates to its Performance Max campaigns that integrate advanced AI tools. These new features include automated asset testing, which will allow advertisers to more effecti
vely optimize their advertising campaigns. With the integration of t
he Imagen 3 model, AI automatically generates ad visuals, simplifying the content creation process. New video optimization tools also automatically adapt content for different formats, increasing the flexibility and reach of campaigns. These improvements come just as advertisers are pre
paring for the holiday shopping season, and are intended to provide greater control and efficiency in managing campaigns. In this way, Google is making it easier for advertisers to compete in an increasingly competitive market.
Google expands travel offerings in search ads
Google recently expanded its Travel Feeds feature for search ads, allowin
g hotel advertisers to display more detailed information directly in search results. This update includes important details like pricing, availabilit
y, reviews, and images that can significantly improve the visibility and appeal of hotel ads. By connecting Hotel Hub with Google Ads, advertisers can a
utomatically enrich their existing ad formats with valuable information, which can lead to better performance and increased customer engagement. With this move, Google is making it easier for hotels to reach potential guests and compete more effectively in the competitive travel market.
Google just completely rebuilt its shopping experience
Google has just completed a major redesign of its shopping p
latform , which now uses artificial intelligence to create a revolutionary online retail experience. The new Google Shopping experience includes a personalized feed where users can discover products and video
s tailored to their preferences. There’s also a dedicated “Deals” page that displays results based on individual customer shopping behavior. The redesign combines Google’s vast Shopping Graph, which contains
45 billion product listings, with advanced Gemini models, setting a new standard in personalization and convenience for users looking for faster, more efficient ways to shop.
Meta introduces new features for video and artificial intelligence
Meta recently announced major updates to its advertising platform , focusing on video content, AI-powered advertising tools, and partnerships with creators. The new video tab and expanded ad creation t
ools ref
lect the growing emphasis on video content, which now accounts fo
the company’s commitment to better engage audiences and optimize ad campaigns through innovative technologies and formats.
AI is still a hot topic, a Meetup list dedicated to language models showed
On October 17 , the second annual Seznam Meetup focused on the development and practical use of generative language models took place . The event attracted a diverse mix of technology enthusiasts, researchers
, and experts in the field of artificial intelligence. The Meetup was part of AI Days 2024 and brought a number of inspiring lec
tures, practical demonstrations, and networking opportunities. Almost 600 participants expressed interest in participating in the even
t, which took place in the CTU building and online. The meetup was
introduced by the Seznam team, and the guests were welcomed and guided through the entire program by Veronika Krejčířová and Vítek Líbal. The series of lectures was kicked off by Diana Hlaváčová, who is in charge of the