What are the strangest things that affect SERP rankings?
People often have outdated opinions and ideas about how Goo netherlands mobile database gle ranks sites. Most website owners stick to outdated methods. Why? Because they are well-known. Because they are easily accessible. Because they have been proven thousands of times. And they are still very widespread among “SEO specialists”.
The problem is that Google is constantly adjusting the requirements shon casey brand sales specialist – esvn and no one really knows how the current system works.
We still tend to emphasize keywords as an important ranking factor. But do they currently matter as much as we think? And if not, what specifically should we focus on?
Important parameters for search results
- If we look at the top search results, we find that the top 10 results co vietnam data ntain three user-generated URLs.
- Another type of result is a ranking of publishers using lists. There are no e-shops in the search result, including large companies.
Why is this rating on Google?
If you’re surprised that Google is ranking a URL that you don’t think should be on page 1, you’re probably approaching SEO with an outdated mindset. How to approach SEO? Here are some ranking signals that are important today.
Factors influencing the rating
Authority
Google favors established brands. Whether we like it or not, well-known brands always have a better chance of ranking higher in search results than lesser-known sites.
Here are things that are often associated with authoritative websites with good brand recognition in the SERPs:
- Better branding means better CTR – people are more likely to click on a brand they know because they trust it. If they see it in the SERP , they will click on the URL of a larger company than an unknown (or lesser-known) brand.
- Naturally cited and linked websites from other websites in relevant contexts – we say it over and over again: backlinks still matter a lot! If at all possible, place quality backlinks to relevant websites. But be careful, quantity is not quality! A minimum of quality backlinks is really enough .
- Social media-connected websites are a must these days. If a website isn’t connected to Facebook, Instagram, X (formerly Twitter), TikTok, or YouTube, it’s as if it doesn’t even exist!
How to properly secure websites?
If you want your site to look credible, you need to have a transparent editorial policy, shipping and returns policy, a privacy page, information about your team, and who wrote/reviewed the text throughout the site. Make sure to place all of these things in clear sections. So that they are visible throughout the site. For example, in the header or footer. Remember that the importance of EEAT varies depending on the focus, but using best practices is always a good choice.