Local listings are online profiles of local businesses. They app jordan mobile database ear in search engines, directories, and platforms like Google, Apple Maps, Bing, Facebook, and Yelp.
If you want to increase your visibility on and off Google, you need to have your brand listed on all the major local search engines. Also, look for duplicate listings. If you find any, remove them immediately.
In addition, you need to edit the information in all records. You tony dvorak marketing director r local records must contain at least the following information:
- Business category (for example: sushi restaurant, dog salon, massage, etc.).
- Operating hours, especially during holidays and major events.
- Products and services that your company offers.
- Links to your website and social media profiles.
- Attributes (example: pets allowed, wheelchair accessible, free home delivery).
- High quality photos and videos.
Once you have all of the above items filled out, you can focus on your local pages.
2. Create local pages for each location
A local page is sometimes referred to in marketing slang as a local landing page. It is a web page that is created for an individual store or for a franchise. The page is similar to a local listing, but is located o vietnam data n your website in an external directory.
A company that has multiple branches may have dozens of local pages, with each page containing specific information about the store and its surroundings.
Remember that local pages must also contain all the important business information that is found in your local listings (do the work and carefully check that your local listings and local pages are actually the same).
These pages have a high conversion rate. Therefore, they should be updated regularly with various promotions. Don’t forget to include calls to action (CTAs) on these pages, such as “order now” buttons, or incorporate various promotional discounts and events.
Keep in mind that well-optimized and properly designed local pages can appear quite high in local organic search results. And as we’ve said so many times before, higher rankings lead to more conversions. And more conversions mean more business!
3. Use the store locator
Store locators are a lot like local sites. They are websites that list all the local stores and third-party sellers that sell your products.
What are store locators good for? They help website visitors navigate their way by showing them location information and unique information about each branch/store. Simply put, they make it easier for customers to shop online and potentially contact or visit local stores.
Well-optimized store search engines and local pages will improve:
- Website traffic.
- Online conversion.
- Local search ranking.
- Analytics (for example, where visitors come from and what they search for).
4. Implement an online reputation management strategy
You may not have thought about reputation management yet, but trust me, it’s also very important for local search. According to local SEO experts, a high Google ranking number is the sixth highest ranking factor in the local package and Google search. The number of native Google reviews is as high as the eighth ranking factor.
The quality and quantity of reviews not only affect local search rankings, but also conversion rates.
What to do to improve your reputation management strategy and get more reviews:
- Respond to reviews regularly. Respond to each customer’s question or thank them for their review (always with original text!). This shows customers that you read their reviews honestly and value their feedback.
- Make it possible to leave a review. Include links to your GPH on your website or in your email.
- Use social media to communicate with your customers. Respond to ratings, reviews, and questions through them.