Your athletic shoe store has amazing photos and brand signage all uae mobile database over it. But that’s for branding and inspiration, not to help customers make a purchase. The products in the store don’t even remotely match the images on display, the ubiquitous names, or the product labeling on the website.
The rise of SEO, CRO and UX work
How to improve the shopping experience in your store? Just use signs/signs placed where they are needed.
Place an informative sign on each aisle pointing to the st
yles or brands that are intended for each type of user (just as usa data you have items sorted by category on your e-shop, divide the items into individual aisles here).
Change these information signs/labels regularly according t
o the season or the parameters that define each model. Running shoes ca brian silver vice president – marketing n be made of many materials. Divide the products according to these materials and use other practical markers to mark the beginning and end of these products.
Designate one aisle for running shoes, another for hiking and walking shoes, and another for shoes for various sports. Choose an eye-catching image of a runner for the running aisle. Next to this image, plac
e a board with the names of the shoes and their photos, and selling points about who the shoes are intended for.
This applies to all lines of sporting goods and types of clothing.
- For football boots, display the brand and a list of sports they are designed for.
- Display the brand on sneakers and inform that they are intended for long periods of walking and standing.
- For fitness clothing, display the brand and inform about the features (moisture wicking, waterproofing).
Now let’s look at another theme that you can use in your business. The same concept works for party supply stores, costume stores, formal wear stores, etc.
Concept Extension: Event and Vendor Optimization
This section focuses on using internal linking and “People Also Buy” features for vendors such as Halloween, witches, corporate parties, bachelorette parties, engagement parties, etc.
The idea is to display a chart at the entrance of the store s
howing popular and trending products. Another option is to have printed promotional materials in the relevant aisles to help customers navigate and s
elect what they are looking for.
UX and CRO bonus: If the person shopping for their bachelor
ette party is shy, it will save them a lot of time and unnecessary stress. They can look around at the entrance to your store, find everything they need, and simply walk down the aisle.
Promotional materials can be divided into themes such as birthday parties, bachelorette parties, traditional celebrations, christenings, baby showers, etc. Place these information signs/markers in the relevant sections or aisles of the store. It is smart to place such flyers right at the entrance of the store so that customers can take them and easily find their way around.
Let’s move on to the online store now.
Showcase additional products that your customers may n
ot know about in a mini cart on your website. Banners with additional products that they may also need work just like the printouts in your brick-a
nd-mortar store, telling the user exactly where they are and what they might need for the party. Remember, each product offered in the mini cart must have an eye-catching image and title.
The products you offer can inspire a customer to make a p
urchase and help them make a choice if they are not su
re what to buy. Someone is looking for the best accessories for a 6th birthday party. The goal is to increase awareness of your products and encourage the customer to purchase number 6 balloons, party streamers, bubble blowers, confetti, whistles, hats and other accessories.
Another good strategy is to place a banner with the best-selling products on the page. By introducing the customer to other (best-selling) products based on their search topic, you will promote exposure to increase AOV and the total number of items per purchase, because the customer will suddenly receive several incentives to purchase items that they probably did not know about before.
Our tip: If there is a surge in specific items by location, retail teams can report this important information to the web team, and they can use personalization to ping the IP address and recommend the best-selling items on the web as well.