How to improve your store with SEO, CRO and UX to increase purchases?
Nowadays, most shopping has moved to the internet. Few people want to spend their time in crowded shopping malls and pay unnecessarily high prices for goods that can be purchased much cheaper online.
The era of online shopping began with the onset of the Covi usa data d-19 pandemic, when all brick-and-mortar stores closed. At that time, people learned to shop online , and this trend is still prevalent today.
But there are countless online stores with a similar focus to yours. How do you attract customers, introduce them to your products/services, and get them to buy?
This is where SEO , CRO, and UX concepts come in . We use them to help customers f lucy karpova vice president marketing ind the right product on the website and convince them to buy.
However, this also applies to retail locations. What is your experience in stores? Are you also tired of wandering the aisles and looking for the desired goods? Are you tired of looking at important parameters on the packaging, when the essentials can be found in the comfort of your own home on the store’s website?
And here we are. Online and offline business go hand in hand. If you have a brick-and-mortar store and an online store, it’s important to bring these two worlds together.
This includes internal linking, cross-selling, regional search and volumes, upselling, filtering, and building trust.
Does that sound like a lot? No. With these skills, you can increase your AOV, how many customers buy in a single day, and increase the number of items per purchase. Sound great? Then see how.
Bridging Online and Offline: A Three-Step Process
Let’s say you want to buy Nike running shoes. You like their design, they are comfortable to wear, and they have an ergonomic insole.
There is a “three-step process” for such running shoes.
- Define a buyer persona and then tailor it to other large target groups.
- See what’s available in the store to help people find what they’re looking for.
As a customer who wants to buy Nike running shoes, I need:
- Arch support insole.
- I run 6–8 km five days a week on roads, not trails or the track.
- I also use walking shoes.
- I don’t need shoes for top athletes and for the fastest performance.