November brought significant changes to the world of SEO and PPC. Google updated its policies for Customer Match, a key feature for targeting ads using advertisers’ own data. At the same time, artif
icial intelligence continues to drive innovation, from Performance Max uk data campaign optimization to new tools for video ads and e-commerce. These changes reflect a growing focus on user privacy and more effective digital marketing strategies.
Google updates its Customer Match policies
Google is updating its policies for Customer Match , a feature tha eugenia murray owner, the spot marketing, inc. t allows advertisers to use their own data (such as email addresses) to reach users across ad campaigns. The new changes, which will take effect on January 13, 2025, are designed to better protect user experiences and ensure that data collection practices are consistent with these poli
cies. Advertisers who repeatedly violate the rules may have their account suspended. Advertisers should review their data collection practices to avoid potential access restrictions. This update is part of Google’s broader efforts to protect user privacy and ensure transparency in its advertising practices.
Perplexity launches AI-powered shopping search
Perplexity AI Shopping Feature Offers Brands a W
ay to Engage High-Interested Shoppers with Product Recommendations and One-Click Purchases. .S. The innovation includes visual product cards, a one-click checkout, and a program designed to make online shopping easier and more enjoyable. The feature allows users to view d
etailed product information such as prices, retailers, pros and cons, and search for products using text or images. The service emphasizes unbia
sed recommendations that are not influenced by sponsored offers, aiming for greater transparency than competitors like Google or Amazon. Plus, pro subscribers can take advantage of free shipping and fast payment processing thanks to stored data. The move adds to the competitive pressure in the search and e-commerce space.
Google rolls out AI-powered Performance Max campaign updates
Google is enhancing Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.
Key news includes:
- AI-powered asset testing : Imagen 3 model integration enables automated generation of visuals for ads, saving time and increasing creativity.
- Video Optimization : New tools adjust video content to make it suitable for different ad formats and platforms.
- Campaign Management Improvements : Advanced features for easier campaign planning and monitoring help advertisers better manage their activities, especially ahead of the holiday season.
These updates strengthen advertisers’ ability to target relevant audiences and adapt ads to dynamic market needs, with artificial intelligence playing a significant role in automating campaigns and delivering better results in less time.