Anyone who has ever used SEO should be familiar with the term Metadata . It mainly refers to the Meta Title and Meta Description , supplemented with other information about the page.
Like all websites, images and photos on the web also have their own metadata. kevin kester general manager-marketing and sales The data tells us what is in the image or what is happening, who is its author, and how the copyright is set. This information helps users understand their visual experience more easily and is also very important for search engines. Learn how to add tags to images and move forward.
Types of image metadata
You can choose from several different methods to publish image tags.
Structured data
Although structured data used for other elements on the page does not directly affec taiwan data t website rankings, it helps search engines correctly identify image content, thereby improving image results in SERPs.
Structured data for images can be in JSON-LD, RDFa, or Microdata formats, as in other cases. It is directly part of the page and not the image, so it should appear on every page containing the image.
However, when you mark up structured data on a page, Google may not recognize it on another page with the same image. You need to use the ImageObject type and then the contentURL property .
You must also enter at least one of the following information:
- Creator,
- Copyright,
- License,
- creditText.
When you click on a photo displayed in the SERP, a sidebar expands, providing more information about the image and a link to the website it came from. This information comes from structured data.
IPTC standard for photos
You can use the global IPTC standard to create image metadata. It has a clear schema for tag structure, photo properties, and fields, making image content easily searchable and accessible.
According to an earlier announcement, Google wants to use IPTC metadata to tag images created by artificial intelligence. Such works could then be eligible to display the AI-generated label in Google Images .
EXIF information
The EXIF (Exchangeable Image File Format) Use image metadata to improve website rankingsdata standard collects more detailed information about the origin of a photo, such as pixel dimensions, camera settings, date and time the photo was taken, and more.