Since Google first entered the internet scene in 1998, SEO (search engine optimization) has undergone a rapid evolution. In this day and age, when personalized search results are heavily influen
ced by user behavior, their current location, and the type of device they are using, achieving visibility in search results is more challenging than ever. However, one basic principle remains the same: organic traffic to websites is directly proportional to their positions in search engine results
(SERPs). If your keywords are ranked in the top positions in Goo anne-sophie pionnier chief marketing officer gle search results, or at least very close to them, you can expect a significant increase in organic traffic . Conversely, if your
site is not visible enough in the SERPs, it will have a sig
nificant difficulty attracting organic visitors, despite all the quality of your content. That is why it is crucial to constantly work on SEO and optimize your website to rank as high as possible in search results.
In this guide, we’ll break down actionable steps to help you increase your rankings.
How long does it take to improve your Google rankings?
The question of how long it takes to improve your Google
rankings is one of the most common in SEO. Unfortunately, there is no one-size-fits-all answer. The most concise answer is that “it depends.” While this may sound frustrating and evasive, it reflects the reality of SEO. Search engine optimization doesn’t happen in isolation, and there are a
number of variables that affect how quickly you’ll see results. Key factors include your SEO skills, your available budget, the level of competition in you
r industry, and the current state of your website. All of the
se factors play a role in how quickly you’ll see positive changes in your rankings. Google’s John Mueller even stated that new or updated content can take anywhere from “a few hours to a few weeks” to be indexed. And even when you make major changes to your website, it can take months, or even a year, in extreme cases, for those changes to be s
ignificantly reflected in search results. That’s why it’s important to be patient and work on optimization in a long-term, systematic manner .
Google recommends:
- Prevent server overload by speeding up your server and website.
- Prominently link to new pages.
- Avoid unnecessary URLs, such as category page filters.
- Using sitemaps and URL inspection tools to speed up indexing.
The best way to rank faster is to create high-quality, useful content that search engines love.
1. Start with a solid technical and UX foundation
Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer.
Building a solid technical and UX foundation will ensure that search engines and users find what they are looking for.
Key technical SEO and UX priorities:
- Simplify navigation: Ensure that users can find any page on your website in three clicks.
- Secure your site: Use HTTPS to build trust and protect user data.
- Improve loading times: Compress images, utilize browser caching, and red singapore data uce code and JavaScript to make your site load quickly on all devices.
- Error Fixing: Use tools like Google Search Console to identify crawl issues, broken links, and other obstacles that prevent Google from effectively indexing your pages.
While Core Web Vitals (e.g. LCP, FID, and CLS) are important performance indicators, don’t get carried away by chasing perfect scores. A website that is technically sound and provides a great user experience will naturally outperform the competition in the long run.
Recommendation:
Audit your website using Google Search Console’s crawl and coverage reports. Identify and fix major issues like broken links, slow loading pages, mobile-friendliness issues, Core Web Vitals issues, or indexing errors.