Every PPC specialist should know that presenting the results of mark iceland mobile database eting activities is not just about filling pages with words. Whether you are providing monthly performance reports or showing off a new campaign, you always need to create a coherent and meaningful narrative that has its own head and heel. Learn how to properly prepare the content and visual form of reports for clients.
1. Prepare your structure and story
The essence of good documentation and presentation is a well-thought-out concept that you will stick to. You can imagine it as a pyramid with a clear hierarchy, where the most important message is followed singapore data Bby several main topics, which then develop other related points.
Concept
Before creating a document, sketch out its future appearance in a regular text document. For better clarity, use color-coded text and bullet points to make further editing easier.
Dedicate enough time to this preparation and perhaps come back to it s mary hart-danby marketing director everal times, because new ideas come all the time.
Cooperation
Present your ideas in draft form to colleagues or superiors and take their reactions and initial feedback into account. This is a process that even the highest-ranking managers use when preparing the highest-quality presentations.
Thanks to collaboration, you can uncover shortcomings, missing essential information, or potential waste before working on the presentation slides themselves, saving you a lot of time.
Only when the concept of your story is completely prepared and fine-tuned should you begin visualizing it on the presentation slides.
Clear grouping of data
- Order by priority: Start with the most important or critical events.
- Timeline: Arrange information chronologically.
- Order by type of action: Group similar classes together (on-page, off-page, technical SEO, etc.).
2. Find a suitable template
The overall layout and design of your slides can be just as important as the content of your presentation. Many advertisers will be impressed by the visual appearance of your document, which helps you convey the necessary information or ideas clearly and concisely.
Template selection
Use a template for your message that matches the information you want to convey. For agency presentations, a clean, minimalist look without unnecessary elements that draw unwanted attention usually works best.
If you don’t already have a fixed layout, think about where you want the reader’s eyes to go after the slide is displayed.
Clear overview
Arrange the slides in a way that makes it clear at Inform clients clearly and effectively. 8 tips to fine-tune your communicationa glance what they are about. Use timelines, graphs, or side-by-side comparisons of two situations.