The company’s website, maps, blog, social networks; advertising on television, radio; mailings via messengers, email and SMS; physical advertising – business cards, leaflets, billboards advertising a product or project, and so on. The mechanism of call tracking When connecting call tracking, you rent various virtual numbers from the provider, which are called “substitute”. There can be 5, 10, 100, 1000 of them – it all depends on the number of call sources.
Each unique phone number is placed
Separate advertising channel. And call tracking determines peru phone number library calls for each of the channels. For example, the first number is assigned to the main landing page or website, the second to a banner on the street, and another number is integrated into TV advertising. In the system or your personal account, it may look like this.
When a person calls a separate number
The system will record which phone number the call or flow of requests was made on. And then it will forward it to your single separate phone number in the office. In this case, nothing changes for the manager, he simply receives calls to the main number as usual. However, the call tracking system records the call (each request) and generates reports, statistics.
This key data should be enough for the marketer
Who can adjust the advertising campaign. The system one of the problems detected was that can also record conversations for subsequent call analysis. This helps, for example, to assess the quality of service. Call tracking also provides data on: time of call; its duration; the number of missed calls to the company number; sales and transaction amount. This information helps you understand how effectively different advertising channels are working and whether advertising is paying off at all. Now let’s give two simple examples of how to use call tracking in real life and how it can be useful.
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Corporate messenger on your server in 10 minutes We will provide a free period. We will help to set up Compass on your servers or in the cloud. We will simplify tg data the move and adaptation of the team. Order a consultation The first option. of two directions: contextual and outdoor advertising. It turns out that contextual advertising in social networks brought 33 clients, and street, outdoor advertising (flyers) – only 3 people. Such data helps to make a decision on adjusting the strategy. Here, the budget should be redistributed in favor of online advertising, which works more effectively.