The coronavirus pandemic has put the existence of many companies in check. How can we continue to grow and attract customers in the midst of an economic and epidemiological crisis? The answer lies in investing in digital marketing.
Having a well-defin marketing strategy can be the easiest way out for your company in these times. The essence of digital marketing is to use the internet and social mia to promote your brand, sell products and reach consumers. In times when everything happens digitally, why not take a risk?
Read also: What is Inbound Marketing?
How digital marketing can help you
Surviving the crisis: how to use digital marketing to your advantag
igital marketing is a resource us not only by large companies, but also by small and mium-siz businesses. It can be us to improve sales strategies and segment target audiences, but it must be us correctly and objectively.
To do this, learn about the main pillars of digital marketing:
1) Organic traffic
In this segment, digital marketing uk mobile phone number data is appli in blog posts (like the one you are reading), e-books or infographics to attract the public. Organic traffic is successful when there is investment in content production and SEO (Search Engine Optimization) strategies.
Through SEO, it is possible to define terms that are most search for in search engines and generate specific keywords that will help consumers find your product.
2) Email marketing
With the help of email marketing, companies can get closer to their customers and be more b2b marketing success depends on understanding buyer behavior successful in sales, promotions or purchase confirmations. This feature also helps to measure the engagement of this audience when opening the message or possible communication errors.
Email marketing is the process of sending emails with the aim of connecting with a lead (potential customer).
To give you an idea, recent bz lists research indicates that there are around 4.3 billion email accounts worldwide. It is estimat that 92% of people use this resource and 61% of them use it daily.