The concept of blitzscaling was created by Reid Hoffman, founder of LinkedIn and board member of Endeavor Global. The term is reminiscent of the German army in World War II. Despite its questionable origin, the explanation lies in the military strategy adopted.
The fighters carried heavy equipment, which drastically reduced their movement speed. So, the idea arose to increase the pace, leaving everything that was not extremely necessary behind. In this movement, the soldiers surprised their opponents and conquered their objectives.
Projecting this scenario for companies
There is a constant need to canada email list accelerate business growth. In today’s economy, things change quickly. Just think about what the main means of transportation were like 3 or 4 years ago. Buses, taxis, subways, all of these options have lost ground to Uber, 99 and others. They have also been aided by Waze and other navigation apps.
In this rapidly evolving scenario, all of these examples experienced growth in a short period of time. To do so, they went through different stages of blitzscaling, known as the 5 phases: Family, Tribe, Village, City and Nation.
In each phase there are different
Objectives and different methodologies. It is necessary to monitor what each stage requires in order to achieve growth.
Rapid growth is afb directory always sought after, but it also has its risks and dangers. This high acceleration makes the environment and structure less solid. If the company starts to focus on problems that are not the main ones, all the effort can be wasted and the company can close its doors, regardless of the stage it is in.
However, with the the importance of knowing how to write with style strong need to scale and grow, blitzscaling also helps everyone focus on what really matters, leaving aside concerns that are not relevant to the business.