The blitzscaling strategy is completely disruptive and can generate some fear in most entrepreneurs. Accelerated growth requires rounds of investment, increasing the number of employees at each stage.
The concept is most widely applied and recommended for companies in the technology segment, startups and venture capital organizations. However, the strategy highlights actions that can be applied to any business. It is entirely possible, and even recommended, to analyze the advantages of blitzscaling that can be used in any type of business.
One point that was mentioned in
The previous topic is to focus usa email list the work on solving problems that are truly necessary and crucial. Often, a company at a normal pace of growth focuses its efforts on issues that may indeed be problems, but are not necessarily essential to receive attention at that moment.
This issue of priority is easier to understand when the phases of the strategy are explained. At the beginning, in the first stage, the attention of those involved is on creating a good solution, even if this does not require thinking about scale (at that moment).
A great example of what we are talking
About now is afb directory Airbnb. The company, which is now a global leader in hospitality, does not have a single hotel. The idea was totally disruptive and broke with what was known in the hotel market until then. However, to reach today, the company went through blitzscaling phases.
To ensure that the business should we write more by hand and less on the computer would be successful, following the model that had been created, the company’s owners, Brian Chesky and Joe Gebbia, decided to visit users registered on the platform to understand what the main problems they faced were and what they needed to help solve in order for the business to work. So, they left California and went to New York City.