Where are these keywords or searches answer?
As you probably know, as users we have always seen the answer to our searches in Google’s SERPs (Search Engine Result Pages) where a series of (important) featur snippets of those documents that respond to.
The user’s keyword are list , like this:
Each of these fragments , that is, each of these search results, are known as Snippets , which, although they may respond to different search intentions and have different formats (text fragments, direct answers, videos, carousels, etc.), the important thing here is that they respond to complete documents.
So, we start from the premise that
Google Search has two goals: first, to find answers to users’ search terms ; and second, to prioritize documents that serve as answers in the SERPs office 365 database bas on how much they can satisfy users’ intent. But how?
How does the search engine work? How does it prioritize answers?
To meet these objectives of responding to users and prioritizing results, Google, as a machine, relies on a series of processes through which it discovers content and displays it in its SERPs, its index. To simplify its explanation, at IKAUE we have a the power of content marketing in pr scheme that you have most likely already seen: The SEO diamond. With this diamond, what we want to explain is that the search engine focuses on three areas of work to respond to users:
Crawling and Indexing:
This is all the work that the search engine does to discover and store information about the pages in its databases so that they then appear prioritiz or order in the SERPs.
Search Intent: relat to the work that is responsible for deciding what answers to give to the search carri out by the user bas on tg data their intention.
The EEA: which stands for Experience, Knowlge, Authority and Trustworthiness if we translate it and is part of the work that Google does to classify the content and order the results.