The classic structure includes a beginning (introduction of the characters and the initial situation), a development (development of the conflicts and challenges that the characters must face) and an ending (resolution of the conflict and closure of the story).
Always try to keep a balance between the whatsapp and digital marketing different parts of the story, but don’t hesitate to experiment with different narrative structures. You can start in a classic way and once you feel you have mastered that structure you can try new ways.
Point of view and narrative voice
To establish a connection between the reader and the story, the choice of point of view and narrative voice is very important . In this case, you have several possibilities: you can opt for an omniscient narrator , who knows all the thoughts and emotions of the characters, or for a first-person narrator , who tells the story from the point of view of one of the characters. Or for a story that alternates the point of view of different protagonists.
- Target market , to define who your customers are and explain how your proposal meets their needs.
- Business model , to illustrate how you intend to generate profits and grow over time.
- Competition , to analyze the competition and explain why your proposal is different or better than existing solutions on the market.
- Validation , to provide data, industry studies, testimonials that demonstrate the effectiveness of your solution.
- Team , to introduce (if there are any) the other people involved in the project, highlighting their skills and experiences.
- Call to action , to conclude the pitch with a clear and specific request to your audience: for example, an investment or a collaboration opportunity.
and therefore engaging is the setting , or what is the digital consumer journey? the stage on which the narration takes place. Spend some time describing the places where the scenes take place: it is not necessary to tell everything in detail in an analytical manner, but it is important to use sensory details and create suggestive atmospheres .
Always try to maintain a balance between narration and setting to avoid overloading the reader with too much description. You have to excite him, not bore him.
Rhythm and tension
And rhythm is a fundamental element to maintain the reader’s interest, to not bore him and to create tension in your story. Alternate moments of action and fans data introspection , speeding up or slowing down the pace depending on the narrative needs. To increase the tension, insert obstacles and conflicts that the characters must face, and keep the reader on tenterhooks with unexpected twists.
It’s not easy, I know. Rhythm is something you learn only through experience. But if you don’t start, even if you make mistakes, you’ll never master it. So, be brave!