When engaging with audiences, businesses face a huge challenge to reach them at new touchpoints while still maintaining personalized conversations. The benefits of WhatsApp for your business are as follows:
New business opportunities
B2B companies are already migrating to mobile platforms like WhatsApp. Among Millennials, the largest demographic in the workforce, that number stands at around 84% . WhatsApp is most used by young adults, with Gen Z and Millennials being the primary users of the messaging app. WhatsApp is most popular among 18-24 year olds, with usage declining with age.
India is the largest market with 340 million users, followed by Brazil (99 million users) and the US (68 million users). In the US, Facebook Messenger is even more popular (117 million users), but the app’s usage is physician database set to increase, especially for businesses and international customers. WhatsApp already has huge market penetration in Africa and Europe, and consistently ranks as the number one app download.
Content distribution
Your blog posts, emails, and other informative content are extremely useful for engaging with your audience. With WhatsApp, you’ll be able to share relevant content directly with potential customers such as; personalized ads, promotions, sales, and offers. And of course, reminders and remarketing to increase the chances of them taking full advantage of your offers.
Event marketing is huge on WhatsApp as you can directly a brief reflection on the development of cascading styles send invitations to webinars, events, or conferences. For B2B, schedule business meetings or offer product demos and consultations. There are endless ways to connect with potential customers through WhatsApp.
And for people who have already purchased your products/services, you can easily up-sell and cross-sell.
E-Commerce
What platform doesn’t do e-commerce these days? WhatsApp gambler data has entered the world of online shopping and selling, allowing your customers to order your products and services. Many people are already comfortable doing business via mobile, so WhatsApp for e-commerce is another way to create an easy and time-saving experience for your customers.