While content is the foundation of a good social media post, length and style are also vitally important. There’s no point in having good content if you don’t have the ability to communicate it in an appropriate, attention-grabbing way .
In this area, the length of the posts is key. There are so many daily posts on any network that it is impossible to pay attention to them all. We unconsciously discriminate information, so it is essential that they are short, this way you will have a better chance of the user paying attention to the message you want to convey.
Below is a summary of the recommended number of characters on each network:
Profile Bio: 150 characters maximum.
Caption: 2,200 characters maximum, but cut off on users’ latest news after 3 lines of text.
3. Images & video
Including images and video in our social media posts is a trend that has continued to gain popularity in recent years. In 2018, HubSpot conducted a global survey and concluded that 54% of consumers wanted to see shareholder database more video content from a brand or company in their posts. To confirm this upward trend, Cisco projects that videos will make up 82% of all Internet traffic by 2021.
graphic on writing content for social media
Source: Hubspot Research
Taking into account the above data, it is clear that we need to include images and videos in our posts. It is the perfect complement to generate the quality content that our clients expect from us.
Below is a breakdown of image size (pixels) and video length that will help your posts get a greater reach:
And speaking of video, we cannot overlook the number of social, including dark social roles, has increased tenfold Snapchat and , although they are not “mature” social networks like those mentioned above, they are showing an upward growth line. Their popularity and their video-focused interface allows us to carry out marketing campaigns that can create opportunities to make our products or services visible.
4. Hashtag
Although they became popular thanks to Twitter, today gambler data hashtags are present on all platforms and should also be present in your company’s social media content writing, as they allow users to find and follow brands, events and promotions that interest them.
Below we detail a series of tips for optimal use of hashtags on different social networks.