I have just started the first edition of my new course . I had already forgotten about the additional benefits that live training brings me because I am able to better understand the doubts of a person who is starting a blog or online project in general.
Blogger Objectives Photo rights by Fotolia
Many of the questions that arise are ones you have never thought about before because you have a different perspective on things. When I publish posts like this I realize that I am the odd one out because there are quite a few people who may have the same doubt.
There are many different goals that can be pursued with a blog. Not all of them can be pursued in parallel. Here are some of them: on your personal brand and online reputation .Make yourself known and find a job thanks to the blog .
Use the blog as a showcase to find clients.Earn money by monetizing the site with advertising and/or affiliation.
Simply talking about what one is passionate about.Sometimes, several objectives can also be pursued at the same time. To do so, two requirements must be met.
The objectives are within the same theme . For example, it is difficult to monetize a fashion blog with ads and at the same time want to attract clients to advise them on personal savings issues.
Goals cannibalize . This would be the case if achieving one goal prevents you from achieving the other. If you use blogging as a kind of outlet to vent and relax, there may be a conflict if, on the other hand, the success you may have starts to cause you stress.
My advice is very basic. It is not advisable to pursue several objectives at once as long as there is no significant synergy between them. There are very few scenarios in which pursuing one thing increases the probability of achieving the other. In general, focus is lost because the available resources (especially our time) have to be divided into several parts.
Don’t create a marketing blog if your goal
is to find a job as a hairdresser because you think that any visibility will help. You have to be very clear that achieving the objectives mentioned at the beginning of the post is not easy. Achieving goals where one has nothing to do with the other and thinking that the online channel can help you is a practically impossible challenge.
You have to take steps one after another. If you advance a little every day, you will eventually get there. That is, as long as you are clear about the path . You won’t always have a map at hand, but it is a good idea to look up from time to time to make sure you are going in the right direction.
Generate additional revenue and conduct monetization experiments
Another reason I don’t want to hide is the creation of an additional source of income . I have several ideas on how to monetize projects that I wouldn’t have dared to do here. It’s not that it’s a bad thing, but I have a special affection for this blog because of everything it has brought me in the past. Experiments are better with soda. The good thing for you as a reader will be that I will publish monthly reports on how each site is evolving with data on traffic and income . I will also tell in detail the strategies I am carrying out.