“FUD what…?” some people will say now. Yes, you heard me right. I recently explained to you what FUD is and where it came from. To avoid this becoming an awkward situation for both of us, I’ll give you 3 minutes to read the post and come back here when you’re ready…
Reader’s doubts Photo rights by Fotolia
So, is everything clear? What I said before was meant as a joke. I don’t take it badly that you don’t read all my posts. . Regarding FUD or MID, you only have to remember one thing. Fear, uncertainty and doubts always arise when a person faces something new: in this case, your blog. It’s nothing personal. Human beings are programmed that way.
It’s an instinct that has helped us survive and get to this point.What questions arise when a reader accesses a blog for the first time?I would love to hear out loud from time to time what a visitor who visits my blog for the first time thinks about. Or maybe not, who knows. What is clear is that in most cases the same frequently asked questions always arise.
Who are you to write about this topic with any criteria?I’m a beginner. How can I get started on your blog from scratch?I have a question. How can I contact you?I liked it. Where can I find more articles on the topic?
Where did you get the Fotolia photo fromThe last question is not serious but you’d be surprised how many times I getasked about it.How to Answer a Blog Visitor’s FAQ
hearing about FUD ( fear , uncertainty and doubt ) I had never considered that this concept could also beapplied to the world of blogs. If you look at the possible questions that arise, it is common sense.
Gaining the trust of the visitor is the most important thing
when it comes to converting them into readers . This goes beyond answering the typical frequently asked questions on the blog. Some of the things I would ask myself as a blogger (I include myself in the group because I don’t have many of them either):
Include a FAQ section in a prominent part of your blog. The reader receives a quicker response and you as a blogger avoid having to manage emails about topics you have already covered. Well, let’s say you take some of the work off your plate because it’s true that many visitors won’t see it even if you link it with a giant orange banner.
Add testimonials from existing readers . This is something I have never seen on a blog. In an online store it is an essential element but a “normal” blog does not usually do this. The question is why. If trust is so important why don’t we let some of our readers speak for us to achieve greater credibility .
Create a section dedicated to beginners in a topic : a reader who starts browsing a blog for the first time can be completely lost at first. If he is also a beginner in the topic, things are going well. Berto from C2cero has solved this problem quite elegantly. It is about taking the reader by the hand and guiding him towards the content he needs to have a basic understanding of the topic.