Have you ever regretted buying a product from an online store because you couldn’t find relevant information or because the product descriptions were missing important details ? Yes, this is a more common problem than you might imagine.
Usability tests conducted by the Baymard Institute show that 52% of websites do not use text or images in the descriptions of their best-selling products. Meanwhile, Nielsen data shows that 20% of e-commerce purchase cancellations are related to a lack of product information.
Just as photos and videos are resources that help attract visitors and spark interest during online sales, a good description is essential for gaining your customer’s trust . In addition to reducing complaints due to lack of product information, it will also improve your store’s positioning in search engines (Google) and directly impact conversion rates.
But how do you create an amazing description for your online store’s products? In this article, we’ll teach you 5 tips to increase conversions and sales in your online store .
How to make product descriptions online?
1- Start with the basic information
It’s perfectly fine to use your supplier’s text as europe cell phone number list a basis for creating your description, but forget about “Ctrl-C, Ctrl-V,” okay? Producing unique content for each product is a good way to consolidate your brand identity and strengthen your SEO (Search Engine Optimization) strategy .
Another valuable tip is to create a description for each sales channel: one for your product page and another for your products sold on marketplaces, for example.
Start with the basics: gather information that answers your customer’s most frequently asked questions. See the examples below:
What product is this?
– Example: “Glass bottle for storing water, with a capacity of 500 ml” .
Tip: Use a shorter description for simpler products, like a white t-shirt, and a more complex one for more technical products like cell phones, for example.
What is the raw material of the product?
– Example: “White T-shirt, made of 100% cotton, resistant to liquids and stains . ”
Tip: If the product is made locally, from organic or sustainable materials, be sure to mention this in the description.
What is the measurement, size and color of the product?
– Example: “ Esmaltec Duplex Cycle Defrost optimizing customer interactions Refrigerator with a total capacity of 276 liters. Width: 158.5 cm. Height: 56 cm. and Depth: 66 cm. ”
Tip: If you have an online fashion store, for example, prefer measurements that specify the exact dimensions of the pieces, since “S”, “M” and “L” are measurements that vary according to the manufacturer.
What is it for?
– Example: “Women’s boots for hiking on flat terrain with snow and low temperatures.”
Tip: Think about your customer’s preferences, the benefits you can offer, and the problems you can help them solve.
How to use this product?
– Example: “How to install an HDMI Splitter ?”
1 – Power the device using only the power supply included with the product.
2 – Identify the HDMI video input connector (HDMI INPUT) and connect the video source using an HDMI cable.
3 – Connect the televisions to the HDMI video output ports (HDMI OUTPUT) using HDMI cables.
Tip: Make it clear who the product is intended for, how it works, and when to use it. In this case, a good video or 3D image can complement your description text.
2- Optimize the product description with SEO practices
You should view product descriptions as an saudi data opportunity for Google to find your product. If you want your product to appear in search results, it’s essential to use some good SEO practices, such as choosing a keyword.
You can find the ideal keyword for your product by searching on Google Keyword Planner and Google Trends . Both tools are free (the first only requires creating an account) and provide relevant information on the search volume for the keywords used on Google. Another tip is to type two or three words or a short phrase into the search engine itself to get an idea of which ones are most popular among your other customers.
Try not to choose very generic words, as these tend to have much more competition. The challenge is precisely finding words and synonyms with high search volume, low competition, and affordable prices to take advantage of opportunities your competitors aren’t using.